SAYBALL KAR

Strategy, Sales & Business Development Expert

Mumbai, Maharashtra, India

300 /30mins

Short Biography

I have over 18 years of experience in Sales, Business Development, Strategic Marketing, International Business, Distributor Management, Channel Management, Key Account Management, Alliances, & Team Management. Have worked in multiple industries. Have sound exposure of building businesses from grounds up. My 5 core strengths are Strategy, Sales, Execution, Analytics & Learner.

Experience

Associate Director - Sales & Business Development, BSN Medical India Pvt Ltd

Jan 2015 to Dec 2016

Key Result Areas • Drove sales initiatives and achieved desired targets with overall responsibility of return on investment and explored marketing avenues to build consumer preference and drive volumes • Implemented marketing strategies for promoting various products as per the plans of company • Managed product portfolio (existing as well as all new products) in all therapy areas - Fracture Management, Wound Care, Compression, Orthopaedic Soft Goods of BSN India • Explored opportunities to increase gross contribution by changing product mix, raw materials and price negotiation with contract manufacturers • Worked towards strategic alliances, corporate sales and merger & acquisition opportunities in India • Built healthy relations with business partners for achieving business goals • Identified and networked with financially strong and reliable distributors across india, initiated & executed value and growth based agreements with select distributors across india which resulted deeper market penetration and improved market share

Business Development Head, Abbott Healthcare, Diabetes Care

Jan 2012 to Dec 2014

Key Result Areas • Managed business operations for Institution, Trade, Corporate, Government & Modern Trade, Alliances/ Partnership, & Export Business (Sri Lanka, Bangladesh, Nepal & Maldives) along with distribution network in India and Export Markets • Implemented price volume matrix and account configuration under volume/ profitability index across India & Export Markets • Administered marketing strategy, communication, new product launches, regulatory requirements of export markets • Re-positioned field force deployment for coverage & frequency optimization to increase SOV in export markets as well as in India • Modified customer classification to target key HCPs to increase net realization value / per unit • Conducted demand forecasting & managed inventory; ensured optimum inventory levels with channel partners to ensure timely deliveries to the customers • Explored and developed new markets for promoting the products; conducted competitor analysis by being updated of market trends & competitor to achieve market share metrics • Conceptualized and implemented the sales promotional activities as a part of brand building and market development effort • Built and strengthened relationships with key accounts, medical fraternity, opinion leaders, thereby ensuring high customer satisfaction by providing them with complete product support • Led and monitored the performance of team members to ensure efficiency in process operations and met individual and group targets

Head - Business Development, Bayer Healthcare, Diabetes Care

Jun 2007 to Dec 2011

Key Result Areas • Managed business operation of institution, trade, corporate, alliances / partnership, & export markets (Pakistan, Sri Lanka, Bangladesh, Nepal & Maldives) with P & L responsibility • Forecasted annual and monthly sales targets and executed them in timely manner • Developed KOLs to expand products reach in all markets and work in close interaction with the business partners • Analysed business potential, conceptualized and executed business strategies to drive sales, achieved desired revenue growth, monitored competitor activities and devised effective countermeasures • Identified distributors with strong tier 2 & tier 3 sub dealer network and executed rural penetration which increased Bayer’s SOV • Determined and pursued business opportunities through market surveys, lead generation, new products promotion, distribution and market development • Devised marketing strategies and communication to promote products in export markets • Interfaced with key decision makers among corporate, doctors, government officials, medical fraternity to understand the requirement and provide requisite product solution • Ensured customer satisfaction by achieving delivery & service quality norms and maintaining cordial relations with them to sustain the profitability of the business • Identified competitor products and evaluated comparisons; gathered insights on shaping direction of the product

Education

Business Management, XLRI, Jamshedpur

Dec 2012 to Dec 2014

Systems Managment, NIIT

Mar 1999 to Feb 2001

Business Management, Bangalore University

Mar 1995 to Mar 1998

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