SAYBALL KAR

Strategy, Sales & Business Development Expert

Mumbai, Maharashtra, India

Summary
Business development Managing Distribution Channels Business Planning Strategist Sales Trainings Negotiations Key Account Management Strategic Alliances International Sales Analytics Sales Leadership
I have over 18 years of experience in Sales, Business Development, Strategic Marketing, International Business, Distributor Management, Channel Management, Key Account Management, Alliances, & Team Management. Have worked in multiple industries. Have sound exposure of building businesses from grounds up. My 5 core strengths are Strategy, Sales, Execution, Analytics & Learner.
Experience

Associate Director - Sales & Business Development at BSN Medical India Pvt Ltd

Jan 2015 - Dec 2016

Key Result Areas • Drove sales initiatives and achieved desired targets with overall responsibility of return on investment and explored marketing avenues to build consumer preference and drive volumes • Implemented marketing strategies for promoting various products as per the plans of company • Managed product portfolio (existing as well as all new products) in all therapy areas - Fracture Management, Wound Care, Compression, Orthopaedic Soft Goods of BSN India • Explored opportunities to increase gross contribution by changing product mix, raw materials and price negotiation with contract manufacturers • Worked towards strategic alliances, corporate sales and merger & acquisition opportunities in India • Built healthy relations with business partners for achieving business goals • Identified and networked with financially strong and reliable distributors across india, initiated & executed value and growth based agreements with select distributors across india which resulted deeper market penetration and improved market share

Business Development Head at Abbott Healthcare, Diabetes Care

Jan 2012 - Dec 2014

Key Result Areas • Managed business operations for Institution, Trade, Corporate, Government & Modern Trade, Alliances/ Partnership, & Export Business (Sri Lanka, Bangladesh, Nepal & Maldives) along with distribution network in India and Export Markets • Implemented price volume matrix and account configuration under volume/ profitability index across India & Export Markets • Administered marketing strategy, communication, new product launches, regulatory requirements of export markets • Re-positioned field force deployment for coverage & frequency optimization to increase SOV in export markets as well as in India • Modified customer classification to target key HCPs to increase net realization value / per unit • Conducted demand forecasting & managed inventory; ensured optimum inventory levels with channel partners to ensure timely deliveries to the customers • Explored and developed new markets for promoting the products; conducted competitor analysis by being updated of market trends & competitor to achieve market share metrics • Conceptualized and implemented the sales promotional activities as a part of brand building and market development effort • Built and strengthened relationships with key accounts, medical fraternity, opinion leaders, thereby ensuring high customer satisfaction by providing them with complete product support • Led and monitored the performance of team members to ensure efficiency in process operations and met individual and group targets

Head - Business Development at Bayer Healthcare, Diabetes Care

Jun 2007 - Dec 2011

Key Result Areas • Managed business operation of institution, trade, corporate, alliances / partnership, & export markets (Pakistan, Sri Lanka, Bangladesh, Nepal & Maldives) with P & L responsibility • Forecasted annual and monthly sales targets and executed them in timely manner • Developed KOLs to expand products reach in all markets and work in close interaction with the business partners • Analysed business potential, conceptualized and executed business strategies to drive sales, achieved desired revenue growth, monitored competitor activities and devised effective countermeasures • Identified distributors with strong tier 2 & tier 3 sub dealer network and executed rural penetration which increased Bayer’s SOV • Determined and pursued business opportunities through market surveys, lead generation, new products promotion, distribution and market development • Devised marketing strategies and communication to promote products in export markets • Interfaced with key decision makers among corporate, doctors, government officials, medical fraternity to understand the requirement and provide requisite product solution • Ensured customer satisfaction by achieving delivery & service quality norms and maintaining cordial relations with them to sustain the profitability of the business • Identified competitor products and evaluated comparisons; gathered insights on shaping direction of the product

Education

Business Management at XLRI, Jamshedpur

Dec 2012 - Dec 2014

Systems Managment at NIIT

Mar 1999 - Feb 2001

Business Management at Bangalore University

Mar 1995 - Mar 1998

image/svg+xml
Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...