Reny Punnoose

Marketing & Brand Communications Professional

Pune, Maharashtra, India

Summary
Integrated Marketing Communications Planning Team Mentoring Presentation Skills Coaching Creative Writer Creative Branding Content Writing Internal Communications Press Releases Mentoring Content Strategy Marketing Communications Leadership
Marketing professional, 9 yrs+ work experience.

Have an experience in devising various marketing-communication/ demand generation activities for new product visibility/ awareness and achieving desired results. Successfully contributed towards growth in market share for various product categories with targeted marketing campaigns. Adept at conceptualizing & executing Internal communications with motivating/engaging content.

Gained significant experience in optimizing B2B Communications/ Integrated Marketing Communication, innovatively reached out to B2B segment via digital platform with targeted marketing & demonstrated excellence in implementing marketing plans to achieve the business goals. Recognized for innovating on new product launches and contributing to deftly managed end-to-end execution of new product launches.

Helped drive content marketing by building content repository in my current & previous roles.

Possess Inherent creative skill of understanding products, content management, event management, formulate and execute campaigns/ programs in collaboration with the various stake holders to boost sales. My strong coordination skills help in keeping up the momentum & excitement to drive synergies in execution of marketing campaigns. Ability to develop and mentor, a team of professionals with varied skills and specialization.

My key strengths that get me going include- Perseverance, Empathy, Team player, Responsibility, Developer, Positivity, Arranger, Go- getter, Quick learner.
Experience

Senior Marketing Manager at Zinrelo

Jun 2018 - Present

Zinrelo (formerly known as ShopSocially) brings you the world’s best loyalty rewards and referral programs, helping to maximize revenue per customer and new customer acquisition through 360-degree customer engagement. It supports omni-channel interactions including desktop web, mobile web, mobile apps and in-store engagements.

Manager Brand Communications at EPPS Infotech Pvt. Ltd

Oct 2016 - Jun 2018

Planning & executing the brand building strategy, office branding, mainline / digital advertising, PR & sales collateral's. Responsible for managing creative agencies, building the creative repository, content creation, media-buying, digital campaigns & social media content. Setting up the blogs engine and building the content repository with different type of content namely mailer, blogs, white paper, case studies etc. Building the Internal communications strategy with engaging, motivational communications. Exploring brand synergy options. Conceptualizing & overseeing creative development/ messaging for events (Internal/ External) , social media, sales aids etc. Identify new activities for lead generation. Leading the marketing team of 4 professionals. Managing the lead generation engine

Marketing Manager at AuthBridge Research Services

Apr 2015 - Mar 2016

- Managing all marketing communication initiatives. Covering activities such as social media, event management, PR, content marketing, lead generation, creative conceptualization & development. - Responsible for planning and execution of PR strategy for the organisation. Creating collaborative marketing opportunities via content marketing. - Managing a team of professionals in content, social media, lead generation and designing. - Developing the email marketing campaigns,managing installed base repository, SEM & SEO campaigns. - Responsible for all creative executions, Internal marketing campaigns & branding initiatives. - Identifying sponsorship/ branding opportunities in relevant forums/ events

Marcom Programs Specialist - Commercial Volume Printers & Supplies at Hewlett Packard India Sales Pvt Ltd

May 2008 - Sep 2014

I have been instrumental in conceiving & implementing ideas for demand generation, increasing product visibility and managing new product launches. My key area of expertise includes strategic planning for executing 360 degree integrated marketing campaigns, pre-sales efforts with skills in event management, media planning for print, digital medium, end customer program management along with other offline mediums while supporting business objectives within budget & under strict timelines. I am keenly involved in end to end execution & proactive monitoring of campaigns. Adeptly managed marketing activities for different commercial printing product lines namely Single function/ multi function B&W/ color Laser printers/ Business Inkjets & Supplies.

Education

MBA- CRM & Marketing at Amity Business School Noida

Mar 2006 - Mar 2008

B.Com (Hons) at Jesus and Mary College, Delhi University

Jun 2003 - Mar 2006

Schooling at Convent of Jesus and Mary

Jun 1990 - Feb 2003

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