Lead Visual/UI Designer at SMhack
Dec 2015 - Present
Creatives: - Maintained the blog of SMhack. Created the banner images for all the articles in the blog. - Converted popular articles from SMhack blog into creative infographics. - Made the creatives for SMhack’s display ads and retargeting ads. - Ensured that the ads carried the right message through through my creatives to get high CTRs. - Designed brochures for SMhack so that prospects can have a ready reference of our platform. App (Desktop and Android): - Designed SMhack’s mobile app's overall design, navigation and framework. Was used extensively for Instagram publishing feature. - Designed the iOS app too. - Ensured the mobile UI was consistent with the desktop app. Made it extremely user-friendly. - Designed the complete desktop app of SMhack. The current app is the third version. - Created user stories for feature releases based on user feedback and quality secondary research. - Designed the onboarding theme to add a creative element to user experience. Website: - Designed SMhack’s entire website. The current site is the third version. - Designed the website's overall navigation and framework. - Created landing pages for specific campaigns and improved them based on user actions.