Raj Andrade

Vice President - Business Development, Marketing & Strategy at Bangalore International Airport Ltd

Bengaluru, Karnataka, India

marketing strategy Global Alliances Sales&Marketing Commercial Aviation Airlines

An established individual offering proven skills in Global Alliance Management, Joint-Business Strategy, Client Relationship Management, Sales & Market Development, Project Management and Leadership with a comprehensive focus and emphasis on improved revenues with P&L responsibility, Customer Satisfaction and Profitability in Alliance Development, Sales, Marketing and Customer Service.


Business Professional with 30 years of progressive experience and expertise in Aviation Management & Leadership, Hospitality & Non-Profit Services:

• Global Strategic Alliances & Relationship Management
• Airline Joint-Business Strategy & Development
• Code-Share Oversight & Implementation
• Project & Process Management and Execution
• Best Practice Policies, Re-engineering Initiatives and Implementation
• Strategic & Analytical Thinking with the ability to take Initiative and break new ground by ‘out of the box’ thinking
• Sales Leadership in a Global Environment
• P&L Responsibility and Budget Control
• Start-up Operations
• Exceptional Interpersonal skills with the ability to address Conflict Resolution
• Negotiate and Create Compelling Business Propositions as a Persistent, Focused and Resourceful Leader in a Multi-National environment
• Motivational Leadership with the Ability to Influence diverse teams and Build strong Business Relationships
• Excellent Communication and Presentation skills

Vice President - Business Development, Marketing & Strategy at Bangalore International Airport Ltd

Oct 2013 - Present

Vice President - Alliances at Kingfisher Airlines

Jan 2008 - Oct 2013

•Established and directed the Alliance Department at one of the largest Indian Airlines with the planned objective of building strategic relationships and managing all Industry & Global Airline partners with oversight of the IATA Industry Affairs portfolio. •As a member of the senior executive and a precursor to a planned Alliance integration and Intl operations - oversight and execution responsibility for in-depth analysis of options and the building blocks in assessing income streams through bilateral and global partnerships including bilateral Interline partnerships, Code-Share opportunities and areas with about 100 airlines and the three major global alliances around the world. Result: 90% increase in YOY (Calendar) Interline Revenues and the establishment of internal stake-holder and cross-functional involvement and processes/systems for the first ever code-share partnership deployment and integration into the oneworld Alliance. •Led the 15 month overall master project integration of Kingfisher Airlines into the oneworld Alliance as set out by the compliance standards in the ‘Definition Requirements Document’ specified by the Alliance .•Formulated and gained support for the Alliance's implementation strategy at all levels, including the Chairman •Responsibility for the design & implementation of all project plans related to the integration across all verticals of the organization •Focused on setting up segmented and intended measurable initiatives in Distribution, Fare products, Corporate Sales & Contracts, E-commerce, Revenue Management, Loyalty Marketing, Training, Sales and eventually Joint Business market research. Key strategic role in formulating the Alliance brand positioning and the overall customer proposition to run parallel with the Airlines own brand proposition •As a “member-elect” of oneworld Alliance – was appointed to the “oneworld Management Team” (oMT) •Expanded role to incorporate IATA Industry Affairs as an added portfolio

Business Consultant at Peak Performance International

Feb 2007 - Dec 2007

• Involved in the start-up operations of a fledgling entity that has developed a unique approach toward employee engagement. Presently employing an ‘Integrated Approach Methodology’ (IAM) to empower organizations achieve exceptional results. • Collaborated on the development of a unique web based process – ‘Success Factor Status’

Strategic Development Coordinator (Project) at LeaderImpact Group

Apr 2006 - Dec 2006

• Developed strategic options so as to achieve the merger of two Leadership Group Divisions within CCC • Involved in the research, analysis, design and development stages of the ‘best practice’ components for the newly formed Leaderimpact Group Division including the renewal and growth objectives • Led the overall design, re-branding, marketing and development of the Leaderimpact Group

Director of Operations at Teen Challenge Ontario Inc.

Feb 2001 - Dec 2003

Director of Operations Teen Challenge Ontario Inc. London, ON. March 2001 – Jan 2004 • Directed the overall Operations of the non-profit organization with an Operating budget of $ 3 M and leading a total of 45 full and part time staff in London and Sault St. Marie • Implemented the foundational logistical modules necessary for the focus and increase of ‘partner’ (donor) satisfaction and revenues in key areas of General Donations and the Vehicle Donation Program • Increased overall efficiency and integrity of the organization with the development and implementation of a cohesive cross-functional database • Gave direction to the financial and human resource management of the organization