Mrinalini Agnihotri

Senior Manager - Product, Marketing and E-Comm

Bangalore, Karnataka, India

Summary
Target Costing Merchandise Planning Retail Buying Fashion Buying Merchandising E-commerce Digital Marketing

Experienced Product Manager with a demonstrated history of working in the apparel and fashion industry. Strong product management professional skilled in Trend Analysis, Retail, Costing, Management, Product Development, Marketing and recently E-commerce.

Experience

Sr. Manager- Product & Marketing at Arvind Lifestyle Brands Ltd

Aug 2010 - Present

Driving the overall merchandise and marketing strategy for the business in line with sales and GP expectations while contributing to business strategy and planning process Managing product lifecycle from ideation phase through commercialization, across multiple categories while maintaining profitable margins and competitive selling prices. Range and option planning and management of relevant range and option plans Identifying and working on areas of risk or opportunity within merchandise strategies (based on data, market trends and customer analysis) which could impact on the success of the business objectives Work cross-functionally with design, product, supply chain, customer operations, Visual Merchandising, PR and global compliance to deliver integrated market strategies for new and existing products and other engagement programs. Developing a thorough understanding of the market segment, seasonality and global trends/events, and continually monitoring competitor efforts Collaborating and leading creative agency, digital teams and media plans to ensure effective and timely deliverance of campaigns. Managing multiple simultaneous projects requiring frequent communication, people/time management and problem solving skills

Education

Fashion Management Studies at NIFT, Delhi

Apr 2006 - Apr 2008

Economics Honors at Shri Ram College of Commerce

Apr 2002 - Apr 2005

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