Kunal Arora

360 Digital Marketing Professional

New Delhi Area, India

Aviva India

5000 /30mins

Short Biography

When I started my career in 2004 at Timesjobs, people said digital is the next thing. More than 10 years later, that’s what I still hear. But I have finally made up my mind on this issue. I disagree. It is not a trend or a platform that competes with other media vehicles, but integrates with each one of them including digital TV, ‘Alive’ for Print, Shazam for radio, or digital outdoors. So digital is everywhere and not a thing. And having started my career in digital, did stints outside it and then coming back again, I have seen each and every facet of it evolve, and luckily, I have had the opportunity to work on each of these. So I have created and optimized SEM campaigns for Microsoft, closely monitored SEO for MagicBricks.com, planned and bought media for Reckitt Benckiser, managed social media campaigns for UNICEF, led digital onground activations for Hyundai and worked on digital strategy for Coca-Cola. Each of these have been enriching and along the way I have won a few awards. What I bring to the table is an indepth understanding of brands and their communication, ability to interpret it for digital, experience and knowledge to execute the same innovatively and finally be able to measure the performance against KPIs like ROI, brand love, etc. And with the advent of technology, I'm working closely on AI & Analytics. There is never a dull moment here.

Experience

Senior Manager Digital Marketing, Aviva India

Jun 2016 to Present

Looking after the digital marketing piece, I handle search(paid & organic), social media, & creatives for new websites & campaigns.

Client Servicing Director, Dentsu Webchutney

Mar 2014 to Jun 2016

Leading a 10 member servicing team looking after clients like Coca-Cola, Bacardi, Max India, ITC(Personal Care as well as Tobacco), IndusInd Bank, Microsoft, Toshiba to name a few. Mentored and motivated the teams and provided strategic direction on the accounts.

Account Manager, Hungama Digital Services

Nov 2012 to Feb 2014

Hungama Digital Services(HDS), recently acquired by JWT, is an award winning Digital Agency having done path breaking work in the industry. Responsibilities: • Responsible for devising strategy and industry insights for all new businesses • Solely responsible for creating the complete digital marketing strategy of a IPL team Sunrisers Hyderabad and monetizing it • Headed Singapore Tourism Board’s India strategy as well as Microsoft relationships for Hungama • Lead big ticket project for Hyundai at Auto Expo'14 including onground as well as online campaigns. • Closely planned & executed social media campaigns for clients from FMCG, Retail & NGO verticals • Handled projects related to social media management, ORM, website development, apps & ARs • Worked on Media plans for lead based as well as branding campaigns Recognition and Certifications: • Led Strategy and Execution of Mr. Poo, a character in a UNICEF campaign which was selected to be part of "The 15 Most Influential Fictional Characters of 2014" by TIME • Adwords Certified

Founder, www.gourmetfoodindia.com

Sep 2012 to Dec 2015

Gourmet Food India is a startup e-commerce retailing imported food products all over the country. Scope of Work • Created ROI driven marketing strategy including emailer, AdWords, affiliate marketing, etc. • Developed key relationships with suppliers and logistic partners • Closely involved in web development and maintenance

Media Manager, Performics

Jul 2011 to Oct 2012

Zed Digital, part of Zenith Optimedia, is a leading Media Agency focusing on delivery of ROI through Digital Marketing. Responsibilities: • Pitched for new clients & managed existing ones • Handled end to end online marketing for major clients like Reckitt Benckiser, Microsoft, MagicBricks.com, Iffco Tokio, etc. • Devised strategy for the clients based on the product, focus and TG • Worked on Media Plans utilizing a combination of search, social media, display, mobile and online videos • Closely monitored buying in display and account strategy, setup and optimization in Search and Social • In depth knowledge & understanding of online videos

Education

MBA, APJ Kalam Technical University

Jun 2009 to Jun 2011

Major in Marketing

B.Com, Delhi University

Jun 2001 to May 2004

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