Ashutosh Priyadarshi

Strategy & Marketing Professional; Passionate about Healthcare Technology

Pune, Maharashtra, India

Summary
Campaign Managment marketing strategy Startups Product-Market Fit Industry Analyst Relations Inside Sales
 Healthcare Software Product Marketing: Positioning of product companies, help with defining road map & achieve the goal of the promoter
 Business Analysis: Competitive & financial analysis, addressing pain points and proposing suitable solutions, Finding Business opportunities in new verticals and untapped line of business/market & evaluate service offerings and value proposition in each of these verticals
 Market Research & Analyst Relations: To provide intelligence/inputs to sales, marketing team & the top management and interacting with analyst community
 Expertise in working with start-ups (IT product and Service companies):Work closely with founders to establish a long term corporate strategy and help with all marketing & branding activities
 Campaign Management: Driving Lead generation campaigns, events and webinars
 ITES/BPO Sales: Good understanding of IT services sales cycle, BPO specific sales & process development; small/large account management and deal closure


Specialties: Corporate Marketing, Analyst Relations, Market Research, Business Analysis, Digital Marketing, Lead Generation, Campaigns, Healthcare IT/BPO offerings
Experience

Director at Plus91 Technologies Pvt. Ltd.

Jun 2017 - Present

Director and Partner at + Health

Apr 2017 - Present

Global outreach Collaborations and Partnerships Thought leadership within Healthcare IT Government and Corporate deals Marketing

Strategy Consultant at Niche Healthcare IT player

Jun 2014 - Present

Work with software product/services companies; startups & smaller companies ready for next leap. Healthcare & Education domain - Software product and services.  Help them formulate Marketing strategies and long term corporate plan  Work closely with founder/CEO to define & position the brand  Connect & pitch to Investor community as per requirement  Plan & execute various marketing campaigns for lead generation and promotion  Develop marketing materials like brochures, presentations, case studies and white papers  Social media content development for company promotion and visibility  Influencer Relations & PR activities, digital & print advertisements; collaborate with agencies Global strategy for entering into new market, goto market planning, marketing campaigns for different markets, sales goals and approach for different sectors. Local and global partnerships with like minded companies and deciding on revenue sharing model. Also pursue government deals and opportunities with relevant authorities.