Joydeep Sanyal

Head of Digital Marketing

Mumbai, Maharashtra, India

Summary
Brand Advertising Social Media Branding Consultancy Contextual Advertising Emotional Branding Advertising Management Brand Building Branding Digital Marketing
12+ years of experience in developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and customers trends using exceptional marketing communication skills. Objective is to obtain a position that will enable to use strong marketing background, interpersonal skills and managerial abilities for achieving the company’s marketing goals in the best possible way.
Experience

Associate Vice President Marketing at Aditya Birla Sun life Asset Management

Aug 2017 - Present

Offering experience of nearly 12 years in Brand & Media Strategy, Campaign Planning and Digital Marketing. Gained sound expertise in the domain of Digital Advertising, Media Planning & Promotional Campaigns.Deep understanding of consumer insights, strategic and innovative communication; driving campaigns to maximize their ROMI (Return on Marketing Investment). Experienced in conceptualising brand tie-ups, conducting consumer research, designing & launching ad-campaigns and drafting buying & planning strategies. Expertise in mapping business requirements, developing and implementing processes in line with the pre-set guidelines. Strategic-relationship/partnership-building skills such as listen attentively, solve problems creatively, and use tact and relationship management to find common ground and achieve win-win outcomes

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...