Digital Marketing Analyst at Freshworks Inc. (formerly Freshdesk)
Jun 2016 - Present
Hacking into Other Channels for promoting our uber cool ITSM product Freshservice across all the Geos'. Freshservice is a cloud-based ITSM software for your service desk. Powerful IT help desk automation tool to manage incidents, assets, problems, changes and much more. Primary areas of my work revolve around: 1. Product Promotion 2. Brand Development 3. Lead Generation 4. New User Acquisition 5. Increasing User Base 6. Social Media Marketing 7. Third Party Advertising 8. Marketplace Listing 9. Content Marketing 10. Organic Traffic Growth Lead and scale social media marketing efforts by working with content specialists to develop out-of-the-box content ideas and solutions to drive awareness and consideration to our brand Develop and implement marketing strategy and plan for company's paid search and social media channels including Facebook, LinkedIn and more. Manage and drive all aspects of social publishing calendar. Collaborate with cross-functional business partners including Content Development team, PR, Influencers and Product to understand the requirements, determine the best course of action and prescribe a distribution strategy. Plan, devise and implement social media campaigns to support product enhancements and launches by creating engaging content that generates inbound leads, gains followers and creates a positive brand presence for the company. Manage, facilitate and build social media communities by forming key relationships with influencers, developing forum conversations and responding to posts. Track, monitor, and measure social media marketing effectiveness efforts with analytics platforms and tools (Google Analytics, Sisense etc.) Research, analyze and test the best ways for consumers to find and consume content. Stay current with social media tools and trends, marketplace competitors and emerging b2b and b2c markets and explore unconventional means to scale our global presence. Ownership of budgeting & RoI analysis across channels.
Founder at Digital Marketing Quest
Jun 2016 - Present
Digital Marketing Quest(www.digitalmarketingquest.com) is a website that helps startups and marketers to achieve success using comprehensive strategies on various channels of marketing. Particularly focussing on top marketing channels such as Facebook, Google, Email, Linkedin, Startup Marketing and much more! Subscribe for the weekly newsletter to get more updates on your mail!