Soumik Nandy

Co-Founder, Tracksafe

Bengaluru, Karnataka, India

1666.25 /30mins

Short Biography

Expertise in Business Development, Revenue Management & Brand management along with a strong product and pricing background. Experienced in both B2B and B2C customer acquisition and revenue generation. Expertise across traditional (ATL/BTL) and online (SEO, SEM, Social) media. Experience in handling independent business units with customer acquisition, gross/ net revenue and P&L responsibility. Specialties: Brand management , Digital Marketing, Social Media Marketing Product Management, Revenue management, Mobile Commerce


Co Founder,

Dec 2015 to Present

Developing and marketing products & services that changes IOT from a buzzword to something actionable and life changing for customers ! Visit us @ Download from Play Store ! Download from App Store ! View Tracksafe Video -

Regional Head, Global Remittances , TimesofMoney

Oct 2013 to Nov 2015

Business Development. Account Management. Figuring out new revenue models and growing existing ones.

Senior Program Manager (e-Governance), Spanco Telesystems

Nov 2012 to Nov 2013

Client – Canara Bank • Onboard existing Canara Bank customers for CanMobile (Mobile Banking) • Design & execute the BTL blueprint for the end to end registration and Activation process • Consulting Canara Bank on the trends across geography, customer segments, Urban-Rural and CASA split and how to tweak a acquisition, retention models and transaction schemes

Senior Manager - Marketing , Obopay

Feb 2010 to Jun 2012

B2B marketing (Global) - Americas, Africa, SEA, Europe • Build brand Obopay through social media, brand partnerships & events • Built from scratch • Designed the social strategy & drove lead generation / engagement though all social platforms & the website Mobile Money Services (Partnership between Union Bank of India, YES Bank, Nokia and Obopay) – India • Carried out successful pilot launches in Pune and Chandigarh • Drive customer acquisitions through BTL initiatives • Road shows, Mall, Society, College activations, Promoter programs • Drive trial, usage and build overall gross and net revenue. • Help create retail branding/ communication for merchant ecosystem to drive merchant transactions • Institutionalized service / sales metrics through a captive call center & laid down a process for a scalable KYC rejection roadmap =================================== Highlights • Exceeded expectations on interactions and customer involvement across platforms& website • Regular & relevant content generation resulting in positioning the company as a “Category Captain” • Representation of Obopay for brand building and lead generation in GSMA MWC Barcelona, GSMA MAC Hong Kong & MMT Dubai ===================================

Business Manager ( , TimesofMoney

Jun 2007 to Feb 2010

• Marketing – Customer Acquisition through online (SEO, SEM, SMO) /offline channels • Business - Responsible for inbound remittances (Overall Volumes and revenue targets) from US, UK, Australia, Europe and Singapore • Sales & Promotion planning - Monthly S&D budget setting and promotional activity planning with budgetary control • Channel Management - Handling the standalone 100 seater call center sales channel as a profit center ================================== Highlights • Lifetime high of top line mobilization & bottom-line revenue • Envisaged and designed a radical product adopted by overall industry • Designed call process and churn management initiatives resulting in highest yield from the captive call center channel ==================================

Product Manager , Bharti Airtel Limited

Feb 2006 to May 2007

Fixed Wireless Phone & PCO (Responsible for targets and revenue) Launch of the fixed wireless phone including • Market planning and segmentation • Customizing processes for the Mumbai circle • Creating and managing Sales and Distribution budgets • Managing Tariff and designing Trade and consumer Schemes ===================================== Highlights • My region was always in the top 3 every month across all states in both categories during my tenure =====================================

Assistant Manager , Tata Teleservices Ltd , India

Dec 2003 to Dec 2005

Product Launches & Marketing Communication Tata Indicom calling card – Launch and project management • Devising the communication /channel and marketing processes/trade schemes/ Pricing • All India Marketing communication for the Pay telephony vertical • Managing Hub customer acquisition for Gujarat/MP and Chhatisgarh • Rebranding FWP to Tata Indicom Walky in postpaid / Prepaid Channel Management • Setting up of the Gas Channel (Tying up with Gas Agencies) Setting an alternate distribution channel with easy access to end consumer. • Determination of the sales structure/ commission structure and profit sharing between the company, distributor and retailer Agency Interaction & Media Management Interacted with advertising and other communication agencies like • FCB Ulka/ McCann Erickson/ Contract Advertising/ RMG India/ Fountainhead • Handled the execution of advertising (TV / Press) across India in the existing circles in English and regional languages • Represented Tata Indicom in Supercomm ( National Telecom Exhibition ) ===================================== Highlights • Designed and executed my first product launch • Pan India campaign communication rollout • Rebranding of a category leader =====================================


PGPCM, Brand Management, Marketing and Communications, MICA, Ahmedabad

Jan 2002 to Jan 2004

Bachelor of Engineering (BE), Visvesvaraya Technological University

Jan 1998 to Jan 2002

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...