Soumik Nandy

Co-Founder, Tracksafe

Bengaluru, Karnataka, India

www.Tracksafe.in

1666.25 /30mins

Short Biography

Expertise in Business Development, Revenue Management & Brand management along with a strong product and pricing background. Experienced in both B2B and B2C customer acquisition and revenue generation. Expertise across traditional (ATL/BTL) and online (SEO, SEM, Social) media. Experience in handling independent business units with customer acquisition, gross/ net revenue and P&L responsibility. Specialties: Brand management , Digital Marketing, Social Media Marketing Product Management, Revenue management, Mobile Commerce

Experience

Co Founder, www.Tracksafe.in

Dec 2015 to Present

Developing and marketing products & services that changes IOT from a buzzword to something actionable and life changing for customers ! Visit us @ www.tracksafe.in Download from Play Store ! https://goo.gl/R3thUi Download from App Store ! https://appsto.re/in/92Opbb.i View Tracksafe Video - https://youtu.be/cZQUHkBC2Vc

Regional Head, Global Remittances , TimesofMoney

Oct 2013 to Nov 2015

Business Development. Account Management. Figuring out new revenue models and growing existing ones.

Senior Program Manager (e-Governance), Spanco Telesystems

Nov 2012 to Nov 2013

Client – Canara Bank • Onboard existing Canara Bank customers for CanMobile (Mobile Banking) • Design & execute the BTL blueprint for the end to end registration and Activation process • Consulting Canara Bank on the trends across geography, customer segments, Urban-Rural and CASA split and how to tweak a acquisition, retention models and transaction schemes

Senior Manager - Marketing , Obopay

Feb 2010 to Jun 2012

B2B marketing (Global) - Americas, Africa, SEA, Europe • Build brand Obopay through social media, brand partnerships & events • Built www.obopay.com from scratch • Designed the social strategy & drove lead generation / engagement though all social platforms & the website Mobile Money Services (Partnership between Union Bank of India, YES Bank, Nokia and Obopay) – India • Carried out successful pilot launches in Pune and Chandigarh • Drive customer acquisitions through BTL initiatives • Road shows, Mall, Society, College activations, Promoter programs • Drive trial, usage and build overall gross and net revenue. • Help create retail branding/ communication for merchant ecosystem to drive merchant transactions • Institutionalized service / sales metrics through a captive call center & laid down a process for a scalable KYC rejection roadmap =================================== Highlights • Exceeded expectations on interactions and customer involvement across platforms& website • Regular & relevant content generation resulting in positioning the company as a “Category Captain” • Representation of Obopay for brand building and lead generation in GSMA MWC Barcelona, GSMA MAC Hong Kong & MMT Dubai ===================================

Business Manager (Remit2India.com) , TimesofMoney

Jun 2007 to Feb 2010

• Marketing – Customer Acquisition through online (SEO, SEM, SMO) /offline channels • Business - Responsible for inbound remittances (Overall Volumes and revenue targets) from US, UK, Australia, Europe and Singapore • Sales & Promotion planning - Monthly S&D budget setting and promotional activity planning with budgetary control • Channel Management - Handling the standalone 100 seater call center sales channel as a profit center ================================== Highlights • Lifetime high of top line mobilization & bottom-line revenue • Envisaged and designed a radical product adopted by overall industry • Designed call process and churn management initiatives resulting in highest yield from the captive call center channel ==================================

Product Manager , Bharti Airtel Limited

Feb 2006 to May 2007

Fixed Wireless Phone & PCO (Responsible for targets and revenue) Launch of the fixed wireless phone including • Market planning and segmentation • Customizing processes for the Mumbai circle • Creating and managing Sales and Distribution budgets • Managing Tariff and designing Trade and consumer Schemes ===================================== Highlights • My region was always in the top 3 every month across all states in both categories during my tenure =====================================

Assistant Manager , Tata Teleservices Ltd , India

Dec 2003 to Dec 2005

Product Launches & Marketing Communication Tata Indicom calling card – Launch and project management • Devising the communication /channel and marketing processes/trade schemes/ Pricing • All India Marketing communication for the Pay telephony vertical • Managing Hub customer acquisition for Gujarat/MP and Chhatisgarh • Rebranding FWP to Tata Indicom Walky in postpaid / Prepaid Channel Management • Setting up of the Gas Channel (Tying up with Gas Agencies) Setting an alternate distribution channel with easy access to end consumer. • Determination of the sales structure/ commission structure and profit sharing between the company, distributor and retailer Agency Interaction & Media Management Interacted with advertising and other communication agencies like • FCB Ulka/ McCann Erickson/ Contract Advertising/ RMG India/ Fountainhead • Handled the execution of advertising (TV / Press) across India in the existing circles in English and regional languages • Represented Tata Indicom in Supercomm ( National Telecom Exhibition ) ===================================== Highlights • Designed and executed my first product launch • Pan India campaign communication rollout • Rebranding of a category leader =====================================

Education

PGPCM, Brand Management, Marketing and Communications, MICA, Ahmedabad

Jan 2002 to Jan 2004

Bachelor of Engineering (BE), Visvesvaraya Technological University

Jan 1998 to Jan 2002

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