A seasoned IT marketing specialist with more than 13 years’ experience in developing organization’s branding, marketing strategies, marketing communications, and public relations activities. Technology exposure: IT services for Storage, Virtualization, Networking, Cloud, Telecom, Mobility, Analytics and Big Data. Industry exposure: Healthcare, Life Sciences, BFSI, Travel, Media, Hospitality, Manufacturing, Logistics and Retail. Specialties: Content Development, Analyst Relations, Event, Webinars, IT Marketing, Social Media Marketing, Branding, Marketing Campaigns, Competition Research, Public Relations, Newsletters and Market Research.
Strategic Marketing Leader - Application Services Business Unit for Dell Services, Dell Services
Apr 2014 to Present
• Strategic Marketing Initiatives for Dell services - Dell.com, Analyst relations, Collaterals (external and internal), Global strategic partner events, Social Media, Customer success stories, etc. • Global Partner events - SAP Sapphire, Oracle Open World, Dreamforce (Salesforce), Microsoft Convergence, Dell IT executive summit, etc.
Director Marketing, Calsoft
Aug 2010 to May 2014
Senior Strategist Marketing, Persistent Systems
Jun 2008 to Aug 2008
Senior Strategist Marketing
MBA Marketing, Welingkar Institute
Jun 2006 to May 2008
MBA Marketing Full time