Senior SEO Manager at Kreativ Street
Aug 2017 - Present
Digital Marketing Manager at Lookupfare
Aug 2016 - Present
SEO: • Responsible for managing SEO activities through link building, content, and keyword strategy in order to increase online visibility and organic search results. • Link Building outreach with the use of content and other link building strategies. • Responsible for executing SEO and building the right infrastructure to facilitate organic reach. • Guide and recommend the website architecture mapping and road map for a search engine friendly platform. • Contributes to the development, planning, and implementation of SEO Strategies. • Train and Supervise other SEO Specialists. PPC: • Revising strategies to drive online traffic to the company website. • Tracking conversion rates and making improvements to the website. • Review new technologies and keep the company at the forefront of developments in digital marketing. Web Analytics: • Researches and analyzes data metrics on websites to identify and build marketing relationships. • Own the Web Analytics platform and drive insights for ROI driven digital decisions. • Attribution and measurement of the various digital channels. Email Marketing: • Responsible for improving customer journey and building communication strategy through Email. • Customer List Building - Using paid ways to increase list size. • Tracking and reporting on email metrics, as well as site activity and subscription conversion funnel. • Evangelizing email marketing best practices across the business Performance Marketing: • Lead Generation across all verticals and horizontals. • Creating, optimizing & reporting performance campaigns in US market. • Generating sales & ROI by using all possible avenues on digital domain. • Setup/design of landing page A/B tests to improve conversions. • Continuous launching & testing of new performance-¬based campaigns. • Manage all aspects of traffic acquisition including prospecting, negotiating, testing, and managing technical implementations. • Drive online marketing strategy for entry into new markets.