Regional Digital Marketing Manager at Autodesk
Mar 2017 - Present
• Create and communicate Digital media marketing strategy for APAC to best accomplish business objectives and Digital Sales KPIs. • Partner closely with Digital Sales counterparts in APAC and industry Teams in the US to plan and to execute key media advertising campaigns. • Working with Global: Align regularly with Global Media counterparts for alignment on key Global Autodesk priorities and initiatives. • Digital Media Skills: Define holistic digital media acquisition strategy in partnership with BU marketers and brand. • Cross Team Alignment: Work closely with Brand Communications and Global to request and to plan for creative asset delivery. • Reporting: Measure business impact and report on pre-aligned KPI for each campaign via post-campaign reports and analysis, including recommendations for improvement. • Budget Management: Manage and oversea through media partners Digital Sales advertising budget for both centralized and industry-driven campaigns. • Analytics: Conduct and analyze competitive and industry market research to improve current media advertising programs. • Innovation: Identity, experiment and develop new media strategy and tactics to connect with consumers in innovative ways. • SEM Execution: Run SEM programs for English speaking Markets and oversee media partners for markets like China, Korea and Japan • Social Media Planning & Execution: Work on Social Media strategy with APAC Social lead and execute Campaigns in key APAC markets – Australia, Japan, China, India, ASEAN.
MBA at Management & Development of Singapore
Mar 2008 - Apr 2009
I did General MBA with specialisation in Marketing & Marketing Communication.