Rashmi Anand

SEM | E-commerce | Data Science | B2B | Digital Trainer

Singapore

Summary
B2b Marketing Social Media Strategies Group Training Data Analytics SEM Digital Marketing
- 10+ years of experience in Digital Marketing – including marketing strategy, digital media, Online brand management, analysis and reporting

- Lead Dell Paid Search efforts globally across 30 markets (Europe, North America, Latin America, and Asia Pacific). Defining and developing Dell’s Global Paid Search Strategy and Technology roadmap.

- Providing on-going strategic / operational guidance and support to local teams in order to achieve client’s business goals.

- Encourage and follow up implementation of Global/Regional best practices in local markets by providing support and guidance as required. Monitor compliance against Global guidelines on a quarterly and Bi-quarterly basis.

- Conducting various training like Onboarding for new Dell team member, Vendor Funding guidance, introducing new search products etc. Organizing regular case study sharing sessions and best practices from Dell search with other regions and markets.

- Regional SEM Business Development in all APAC markets including Australia, China, India and SEA Countries

- Budget management and operations support to the marketing services team, focusing on budget tracking and forecast, procurement process and FTE fees
Experience

Regional Digital Marketing Manager at Autodesk

Mar 2017 - Present

• Create and communicate Digital media marketing strategy for APAC to best accomplish business objectives and Digital Sales KPIs. • Partner closely with Digital Sales counterparts in APAC and industry Teams in the US to plan and to execute key media advertising campaigns. • Working with Global: Align regularly with Global Media counterparts for alignment on key Global Autodesk priorities and initiatives. • Digital Media Skills: Define holistic digital media acquisition strategy in partnership with BU marketers and brand. • Cross Team Alignment: Work closely with Brand Communications and Global to request and to plan for creative asset delivery. • Reporting: Measure business impact and report on pre-aligned KPI for each campaign via post-campaign reports and analysis, including recommendations for improvement. • Budget Management: Manage and oversea through media partners Digital Sales advertising budget for both centralized and industry-driven campaigns. • Analytics: Conduct and analyze competitive and industry market research to improve current media advertising programs. • Innovation: Identity, experiment and develop new media strategy and tactics to connect with consumers in innovative ways. • SEM Execution: Run SEM programs for English speaking Markets and oversee media partners for markets like China, Korea and Japan • Social Media Planning & Execution: Work on Social Media strategy with APAC Social lead and execute Campaigns in key APAC markets – Australia, Japan, China, India, ASEAN.

Education

MBA at Management & Development of Singapore

Mar 2008 - Apr 2009

I did General MBA with specialisation in Marketing & Marketing Communication.

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