I have a highly visionary approach in developing marketing and branding strategies that also utilise analytics, consumer and market research as powerful foundation drivers towards sustainable cost and returns effectiveness.
Over and above, the last 10 years of my career has also included pioneering Digital and Social marketing strategies and implementations which have reaped, on average, double-digit exponential growths in marketing ROI, customer brand equity and direct business returns.
Key to my core value is my solid in-depth experience and abilities in strategy development, data analytics, research, and customer experience, further propelled by strong creative & innovative solutioning, and supported by clear and driven processes. This is further enhanced by both my significant business and technology acumen in aligning people, objectives and performance.
My total experience encompasses both depth and breadth in strategy and execution, across B2C in Retail, Wealth & Private Banking, and B2B in Institutional Banking, with coverage in both Singapore as well as regionally.
Head of Marketing, Branding, Digital & Social, Singapore, Hongkong, Taiwan & China at ANZ
Apr 2016 - Present
Country Marketing Head, Singapore, International & Institutional Banking, ANZ Singapore at ANZ Singapore
Nov 2014 - Present
Head of Strategic Marketing, Branding & Digital at Citibank Singapore
May 2008 - Oct 2014
Head of Marketing, Branding & Voice of the Customer, Asia Pacific at Credit Suisse
Dec 2005 - Nov 2007