Cindy Koh (Singapore)

Digital Transformation in Marketing, Branding, Channel Management

Singapore

Summary
Marketing Mix marketing strategy Institutional Marketing Marketing ROI Optimized Marketing Internal Branding Integrated Digital Marketing Communication Branding Consultancy Branding Initiatives Channel Marketing Customer Experience Management Branding Experience Customer Experience Improvement Branding Development Digital Branding Digital Transformation Company Branding Digital Marketing Strategy Integrated Marketing Branding Marketing Digital Marketing
I am a super high performance-based B2C and B2B Transformational Marketer who has repeatedly and visibly driven direct and measurable impacts on the value of brand equity and business returns in every organisation that I have worked in. 


I have a highly visionary approach in developing marketing and branding strategies that also utilise analytics, consumer and market research as powerful foundation drivers towards sustainable cost and returns effectiveness. 

 Over and above, the last 10 years of my career has also included pioneering Digital and Social marketing strategies and implementations which have reaped, on average, double-digit exponential growths in marketing ROI, customer brand equity and direct business returns. 

 Key to my core value is my solid in-depth experience and abilities in strategy development, data analytics, research, and customer experience, further propelled by strong creative & innovative solutioning, and supported by clear and driven processes. This is further enhanced by both my significant business and technology acumen in aligning people, objectives and performance. 

My total experience encompasses both depth and breadth in strategy and execution, across B2C in Retail, Wealth & Private Banking, and B2B in Institutional Banking, with coverage in both Singapore as well as regionally.

Experience

Head of Marketing, Branding, Digital & Social, Singapore, Hongkong, Taiwan & China at ANZ

Apr 2016 - Present

Country Marketing Head, Singapore, International & Institutional Banking, ANZ Singapore at ANZ Singapore

Nov 2014 - Present

Head of Strategic Marketing, Branding & Digital at Citibank Singapore

May 2008 - Oct 2014

Head of Marketing, Branding & Voice of the Customer, Asia Pacific at Credit Suisse

Dec 2005 - Nov 2007

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...