Binny George

A silver-tongued communicator with 6+ years of experience in handling brand communications across verticals

Mumbai, Maharashtra, India

Summary
Website Content Social Media Communications Script Writing Consultants Digital Advertising Content Writing Copywriting Content Marketing
An expert in handling brand communications across various verticals. Experience of 5+ years in developing strategies for brand promotions through different mediums like print, digital, merchandising, social media, email marketing, content marketing, etc. Experienced in conducting analysis of how the brand is positioned in the market and decoding target consumer insights. Translating brand strategies into brand positioning through campaigns, contents, Emailers, etc. Have handled brands from different sectors like real estate, FMCG, healthcare, tours and travels, etc.
Experience

Sr. Copywriter at Saatchi & Saatchi

Oct 2016 - Present

- Take ownership of copy briefs and answer them to a very high standard - Develop creative strategies that are forward-thinking and in-line with current media trends - Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them - Offer creative ideas and encourage others to share theirs - Check all copy that generated by team members and offer feedback when necessary - Manage multiple projects, with the ability to switch from one to the other seamlessly - Meet deadlines and stay within budget constraints - Push clients towards fresh, exciting ideas - Liaise with clients

image/svg+xml
Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...