I have been into Digital Marketing right from my time at IIM Udaipur. Post MBA, I Co-founded a food tech business in Bangalore. I handled the marketing and operations there helping the business to grow from scratch to 3000 orders a month. Later i worked with a startup called English Dost. Took the install base from 100K to 1 million with a healthy DAU. Currently owning the UA for Ola through paid Digital Channels.
I have hands-on experience in all digital channels - Google, Facebook, Ad Networks, DSPs, Attribution Platforms etc. Have experienced the constraints in a startup environment personally as well and hence can guide a startup better.