Anish Patki

Marketing | Influencer Relations | Program Management | Strategic Research | Sales operations

Mumbai, Maharashtra, India

Summary
Services Marketing Customer Experience Management Industry Analyst Relations Strategic Marketing Sales Operations
Glad to be performing a multifaceted role which provides exposure across various functions from a global outreach perspective such as:
1. Industry analyst relations
2. Outsourcing advisory relations
3. Program management – WNS DecisionPoint
4. Product management
5. Partnerships, alliances and vendor ecosystem management
6. Industry analysis and strategic account research
7. Sales pipeline analysis and reporting
8. Key global marketing campaigns
In order to plan and execute the above roles, I am required to oversee activities independently as well as collaborate with internal teams, intra-organization leaders and team as well as external entities such as key industry analysts, advisors, business leaders, marketing and branding agencies, research agencies etc. From a core marketing point of view, apart from the analyst and advisor relations part, I am also involved in other key aspects of marketing such as thought leadership content, digital marketing, press releases, print promotions, key global events, strategic campaigns and business research.
Experience

Sr. Group Manager / Associate Director - Marketing at WNS Global services

Mar 2017 - Present

1. High degree involvement in analyst and advisor relations function to help elevate overall brand reach and positioning of the organization. Activities include planning and driving key engagements such as events, site visits, floor walks, roadshows, strategy sessions, briefings, press releases, leads, RFI submissions and ranking efforts across all verticals and horizontals. Handling key events such as the global Influencer days across 3 geographies along with managing yearly subscriptions, renewals, contract negotiations, legal clearances, program management and budgeting. 2. Program management of WNS Decisionpoint (www.wnsdecisionpoint.com) - an unique and first-of-its kind thought-leadership platform aimed at being repository of industry specific original insights. Integral part of the core team and actively involved right from inception stage till the journey so far managing the complete ecosystem of Decisionpoint as a product. Key activities including stakeholder management, brand development, content planning, marketing and promotions, outreach planning and execution, partnerships and alliances, digital marketing, press releases, project management, budgetary outlay and financial planning, commercial, legal and procurement process flows. 3. Global sales operations and MIS reporting overseeing activities such as streamlining of sales pipeline reporting process, development of sales pipeline dashboard reports and detailed win/ loss analysis of sales pipeline for executive leadership.

Group Manager - Marketing at WNS Global services

Feb 2014 - Feb 2017

- Analyst and advisory relations - Planning and campaign management of high-impact key marketing initiatives and global campaigns - Associated with all aspects of campaign management including messaging and positioning, content development, branding and promotions and channel management - Managing Global Sales Operations (GSO) team - Sales pipeline analysis and reporting - Optimization of marketing operations through process improvement frameworks - Account-based marketing - Strategic account research, creation of account playbooks and opportunity mapping - Business analysis and strategic market research

Manager Marketing at iGATE ( now part of CapGemini)

May 2011 - Feb 2014

Marketing lead for Product & Engineering Solutions Strategic Business Unit and Public Sector Government Solutions Business Unit. - Industry Domains: Medical Devices & Healthcare Technologies, Industrial and Building Automation & Control, Automotive, ISVs, and Storage & Networking - Geographies: North America, Europe, India and Japan - Customers: Product Development and Engineering, R&D, Quality, V&V teams from leading product development organizations across above industry domains •Activities: - Strategic marketing in collaboration with sales, solutions and delivery teams - Marketing plans, budgeting and program management - Build and execute go-to-market strategy - Business Analysis and Market research - Planning and execution of lead generation campaigns such as Email, Telecalling, Webinars - Profiling: Competition analysis, Customer and Account profiling - Planning and execution of Events, Tradeshows, Roundtable conferences - Ideation, design and development of Marketing Communications and Branding - Build core messaging / value proposition - Digital and Social media marketing – Website, email, mobile, videos, SEO, Analytics, etc. - Collateral development – Brochures, case studies, whitepapers and presentations - Industry Analyst relations: Briefings, Inquiries, Research responses •Key Highlights: - Planning and execution of iGATE participation at major events like SAE Convergence, VMworld, AdvaMed, ESEC, etc and other shows across Americas, Japan and Europe. - Rebranding campaign of Product Engineering business unit - Marketing campaigns for automotive infotainment and safety, education and engineering ISVs, V&V for Medical devices, Globalization in Medical Devices, Cloud and Virtualization.

Senior Engineer at Honeywell Automation India Ltd

Jun 2005 - Feb 2009

•Key Roles – Gathering customer requirements, process analysis followed by Designing, Engineering, Testing, Installation & Commissioning. •Platforms - Distributed Control System (DCS) and Safety Systems for Automation of process, oil & gas, refineries, chemical & power plants. •Customers & Sites visited - Tata Chemicals, HPCL, HZL, ONGC-Offshore (L&T-SHP), Century Enka, GHCL (India & Romania), Qatar Petro, Konya Sugar Turkey and Guj Ambuja Cements.

Education

PGDM - E-Business and Marketing at Welingkar Institute of Management

Jun 2009 - Apr 2011

Bachelor of Engineering - Instrumentation at Mumbai University

May 2001 - Mar 2005

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