Anel Marx

Independent Consultant, Marketing Professional and Entrepreneur

Johannesburg, Gauteng, South Africa

Take Answers

0 /30mins

Short Biography

Chief Operations officer of Take Answers and Founder and CEO of Anelke Consulting .Former Marketing GTM and Privacy Lead for Microsoft with 16 years of extended experience in the Middle East, Africa and the USA . I am a Marketing and Operations expert bringing to the business a highly successful track record in the establishment of Go-to-Market strategy; development and deployment of sales and marketing programs that drive pipeline generation and sales revenue; development of customer segmentation/data analytics strategies; operationalisation of sales and marketing performance including design and implementation of performance scorecards and dashboards to measure return on investment. Known by my business partners as having a great eye for detail, business acumen, strong analytics capabilities, sales and marketing landscape (360/helicopter view) and a natural aptitude for problem solving. My passion for Business Intelligence, Marketing Effectiveness (ROI) and Marketing Operations lead me to create a business that focus on consulting services to Corporates and SME's, to create Marketing Frameworks, Efficiency Dashboards and Scorecards. www.takeanswers.com www.anelkeconsulting.com

Experience

Chief Operations Officer, Take Answers

Mar 2017 to Present

Chief Operations Officer for Take Answers. Take Answers is the first global consultancy app, that serves Entrepreneurs, SME's and Startups around the word. This video illustrates the experience between the experts and the clients during a consultation session www.takeanswers.com

Independant Consultant - Marketing Efficiency, Old Mutual Group

Apr 2016 to Present

Responsible for establishing, developing and leading a Marketing Efficiency and Marketing Effectiveness Framework and Dashboard for Old Mutual South Africa and Emerging Markets o The goal of the Marketing Effectiveness framework achieve effectiveness and efficiency of the marketing strategy, maximize marketing spend and report on the business impact. The measurement of impact can vary from overall brand awareness, revenue (Lead generation), customer life time value, customer acquisitions and many more o Improving Marketing Efforts to align with business strategy and objectives o Create a common set of marketing metrics with targets and data to support the objectives o Measure the quality, effectiveness and efficiency of marketing activities (campaigns, events, sponsorships, digital, operations) to achieve objectives o Marketing Measurement is an effective way to connect Strategy, Operations and Execution o A Marketing Measurement Dashboard will enable managers to define expectations and identify business success and gaps that can include resources (people and budget), plans, policies, marketing calendar, process design (and redesign) o Metrics need to be defined and written in a way to answer the important questions the organization is asking regarding ROI, marketing effectiveness and marketing Efficiency o Data modeling of the data available from deployed tools and systems with the goal of discovering useful information, suggesting conclusions, and supporting decision-making. o Creating and writing Data insight reports that drive 360 business insight and decision making o Published Articles:  Marketing Effectiveness and Efficiency  Marketing Measurement Framework

Owner and Founder, Anelke Consulting and Design

Sep 2015 to Present

Anelke Consulting & Designs collaborate with organisations and individuals to design and implement Marketing Strategies and Plans, Marketing Efficiency and Effectiveness Frameworks as well as Connected Sales and Marketing Programs, Data Governance and Data Privacy to name a few. Further to Marketing consulting, the company also take part in social responsibility programs focused on women empowerment, skills development and entrepreneurship through sewing and mentoring workshop. Women, recycling and culture diversity is close to our hearts and manifest itself through handcrafts - specifically designing and sewing of clothes and home decor.

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