Andrea Lobo

Digital Marketing and Analytics at Zomato

Mumbai, Maharashtra, India

Media.Net

650 /30mins

Short Biography

Highly competitive, disciplined and performance oriented marketing professional with ~3 years of experience in a fast paced growth ecosystem. Specialised in Digital marketing, Life cycle marketing and Analytics. Lateral thinker, growth hacker with zeal to excel in a thought-provoking environment. Passionate about building brands via tailored Marketing strategies, which will effectively penetrate the target niche and generate ROI.

Experience

Senior Media Buyer, Media.Net

Jun 2017 to Present

Media Planning and Buying across geographies like USA, UK & Canada to gain Revenue share.

Senior Digital Marketing Consultant, Haptik Technology Private Limited

Feb 2017 to Present

- Strategising on User acquisition funnel via organic and paid channels. - Helped increase app installs by 2X with a 20% budget cut by reducing CPI.

Digital Marketing Consultant, BrandsLogic

Aug 2016 to Present

Consulted on product development for tools specialising in Omni-Channel Personalised Programmatic Marketing and Merchandising for effective customer engagement and conversion.

Digital Marketing Consultatnt, Nyuyu Technology Private Limited

Jan 2016 to Present

Working on the Online & Social Media strategy for the Branch launch of Nyuyu, a hairstyling app based out of Dubai.

Digital Marketing and Analytics, Zomato

Sep 2015 to Present

- Expertise in developing, implementing, tracking and optimising digital marketing campaigns across all channels - Web & Mobile App. - Hands on experience in handling SEM, Social Media, Display & Mobile Marketing campaigns with a proven track record of success. - Responsible for monitoring MoM installs, app ranking, and keyword ranking for all operating markets. - Instrumental in increasing installs by 120% via Mweb Funnel. - Increased app store visitors by 25% by fine tuning the ASO strategy. - Analyzed yearly F&D trends to curate localized content info graphics and PR articles. - Provided key inputs to the product design team by A/B tests to increase downstream intents. - Well versed with Analytical tools like Google Analytics, Mixpanel, AppsFlyer, Branch.io and MobileDev HQ, which are required to ensure the timely availability of important information for critical decision-making.

Assistant Manager - Digital Marketing, TinyOwl Technology Private Limited

Jul 2014 to Aug 2015

- Digital and Direct marketing: Planned and Optimized campaigns on Facebook and Adwords focusing on App downloads and trials. Managed CPI campaigns with Ad networks including incent and non-incent. Handled direct marketing campaigns, which included Emails, SMS & WhatsApp across multiple cities. - Strategic Planning: Responsible for developing need-gap analysis modules by matching consumer pain points to product features. - Analytics & CRM: Creation of user acquisition and retention frameworks by utilizing a mix of quantitative and qualitative data. Implemented Qualitative Consumer analysis and feedback studies on different user segments.

Management Trainee, Society Tea

Jan 2014 to Jul 2015

- Managed key accounts for Institutional sales of Ready to Drink/Tea Premix category. - Worked on Sales strategies for customers and retailers via profiling different customer segments. - Handled the product visibility, BTL marketing activities, POPs, market & competitive data.

Education

Master's of Business Administration, Marketing, Xavier's Institute of Management and Research

May 2012 to Jun 2014

Consumer Psychology, Welingkar Institute of Management

Jan 2011 to Feb 2012

Bachelor's in Biotechnology, Wilson College

Jun 2008 to May 2011

HSC - PCMB, St. Xavier's College, Fort

May 2006 to Jun 2008

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...