Digital Marketing Consultant at Shopholix Pvt Ltd
Jan 2018 - Present
Setting up the Digital Strategy across channels like Facebook, Instagram, Snapchat & AdWords to build a community of fashion enthusiasts, content creators & shoppers.
Digital Marketing Consultant at PredCred - Videocon Games Pvt. Ltd
Oct 2017 - Present
Responsible for User Acquisition strategy, with a focus on driving high quality installs while capping CPI's.
Senior Media Buyer at Media.Net
Jun 2017 - Present
Media Planning and Buying across geographies like USA, UK & Canada to gain Revenue share.
Senior Digital Marketing Consultant at Haptik Technology Private Limited
Feb 2017 - Present
- Strategising on User acquisition funnel via organic and paid channels. - Helped increase app installs by 2X with a 20% budget cut by reducing CPI.
Digital Marketing Consultant at BrandsLogic
Aug 2016 - Present
Consulted on product development for tools specialising in Omni-Channel Personalised Programmatic Marketing and Merchandising for effective customer engagement and conversion.
Digital Marketing Consultatnt at Nyuyu Technology Private Limited
Jan 2016 - Present
Working on the Online & Social Media strategy for the Branch launch of Nyuyu, a hairstyling app based out of Dubai.
Digital Marketing and Analytics at Zomato
Sep 2015 - Present
- Expertise in developing, implementing, tracking and optimising digital marketing campaigns across all channels - Web & Mobile App. - Hands on experience in handling SEM, Social Media, Display & Mobile Marketing campaigns with a proven track record of success. - Responsible for monitoring MoM installs, app ranking, and keyword ranking for all operating markets. - Instrumental in increasing installs by 120% via Mweb Funnel. - Increased app store visitors by 25% by fine tuning the ASO strategy. - Analyzed yearly F&D trends to curate localized content info graphics and PR articles. - Provided key inputs to the product design team by A/B tests to increase downstream intents. - Well versed with Analytical tools like Google Analytics, Mixpanel, AppsFlyer, Branch.io and MobileDev HQ, which are required to ensure the timely availability of important information for critical decision-making.
Assistant Manager - Digital Marketing at TinyOwl Technology Private Limited
Jul 2014 - Aug 2015
- Digital and Direct marketing: Planned and Optimized campaigns on Facebook and Adwords focusing on App downloads and trials. Managed CPI campaigns with Ad networks including incent and non-incent. Handled direct marketing campaigns, which included Emails, SMS & WhatsApp across multiple cities. - Strategic Planning: Responsible for developing need-gap analysis modules by matching consumer pain points to product features. - Analytics & CRM: Creation of user acquisition and retention frameworks by utilizing a mix of quantitative and qualitative data. Implemented Qualitative Consumer analysis and feedback studies on different user segments.
Management Trainee at Society Tea
Jan 2014 - Jul 2015
- Managed key accounts for Institutional sales of Ready to Drink/Tea Premix category. - Worked on Sales strategies for customers and retailers via profiling different customer segments. - Handled the product visibility, BTL marketing activities, POPs, market & competitive data.
Master's of Business Administration, Marketing at Xavier's Institute of Management and Research
May 2012 - Jun 2014
Consumer Psychology at Welingkar Institute of Management
Jan 2011 - Feb 2012
Bachelor's in Biotechnology at Wilson College
Jun 2008 - May 2011
HSC - PCMB at St. Xavier's College, Fort
May 2006 - Jun 2008