Andrea Lobo

Digital Marketing and Analytics at Zomato

Mumbai, Maharashtra, India

Summary
Mobile Ad Operations Google AdWords & Analytics Integrated Digital Marketing Communication Affiliate Networks twitter marketing Facebook Advertising CRM Email Marketing
Highly competitive, disciplined and performance oriented marketing professional with ~5 years of experience in a fast paced growth ecosystem.

Specialised in Digital marketing, Life cycle marketing and Analytics.

Lateral thinker, growth hacker with zeal to excel in a thought-provoking environment.

Passionate about building brands via tailored Marketing strategies, which will effectively penetrate the target niche and generate ROI.
Experience

Digital Marketing Consultant at Shopholix Pvt Ltd

Jan 2018 - Present

Setting up the Digital Strategy across channels like Facebook, Instagram, Snapchat & AdWords to build a community of fashion enthusiasts, content creators & shoppers.

Digital Marketing Consultant at PredCred - Videocon Games Pvt. Ltd

Oct 2017 - Present

Responsible for User Acquisition strategy, with a focus on driving high quality installs while capping CPI's.

Senior Media Buyer at Media.Net

Jun 2017 - Present

Media Planning and Buying across geographies like USA, UK & Canada to gain Revenue share.

Senior Digital Marketing Consultant at Haptik Technology Private Limited

Feb 2017 - Present

- Strategising on User acquisition funnel via organic and paid channels. - Helped increase app installs by 2X with a 20% budget cut by reducing CPI.

Digital Marketing Consultant at BrandsLogic

Aug 2016 - Present

Consulted on product development for tools specialising in Omni-Channel Personalised Programmatic Marketing and Merchandising for effective customer engagement and conversion.

Digital Marketing Consultatnt at Nyuyu Technology Private Limited

Jan 2016 - Present

Working on the Online & Social Media strategy for the Branch launch of Nyuyu, a hairstyling app based out of Dubai.

Digital Marketing and Analytics at Zomato

Sep 2015 - Present

- Expertise in developing, implementing, tracking and optimising digital marketing campaigns across all channels - Web & Mobile App. - Hands on experience in handling SEM, Social Media, Display & Mobile Marketing campaigns with a proven track record of success. - Responsible for monitoring MoM installs, app ranking, and keyword ranking for all operating markets. - Instrumental in increasing installs by 120% via Mweb Funnel. - Increased app store visitors by 25% by fine tuning the ASO strategy. - Analyzed yearly F&D trends to curate localized content info graphics and PR articles. - Provided key inputs to the product design team by A/B tests to increase downstream intents. - Well versed with Analytical tools like Google Analytics, Mixpanel, AppsFlyer, Branch.io and MobileDev HQ, which are required to ensure the timely availability of important information for critical decision-making.

Assistant Manager - Digital Marketing at TinyOwl Technology Private Limited

Jul 2014 - Aug 2015

- Digital and Direct marketing: Planned and Optimized campaigns on Facebook and Adwords focusing on App downloads and trials. Managed CPI campaigns with Ad networks including incent and non-incent. Handled direct marketing campaigns, which included Emails, SMS & WhatsApp across multiple cities. - Strategic Planning: Responsible for developing need-gap analysis modules by matching consumer pain points to product features. - Analytics & CRM: Creation of user acquisition and retention frameworks by utilizing a mix of quantitative and qualitative data. Implemented Qualitative Consumer analysis and feedback studies on different user segments.

Management Trainee at Society Tea

Jan 2014 - Jul 2015

- Managed key accounts for Institutional sales of Ready to Drink/Tea Premix category. - Worked on Sales strategies for customers and retailers via profiling different customer segments. - Handled the product visibility, BTL marketing activities, POPs, market & competitive data.

Education

Master's of Business Administration, Marketing at Xavier's Institute of Management and Research

May 2012 - Jun 2014

Consumer Psychology at Welingkar Institute of Management

Jan 2011 - Feb 2012

Bachelor's in Biotechnology at Wilson College

Jun 2008 - May 2011

HSC - PCMB at St. Xavier's College, Fort

May 2006 - Jun 2008

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...