Amit Kushwaha

GM - Marketing OYO Rooms

Gurugram, Haryana, India

Summary
marketing researc Start-ups Management Public Relations Branding Consultancy Media Strategy
OYO - Heading Offline Marketing, ATL + BTL, Media planning and buying, campaign management, Market Research, Market Activation, event sponsorships, tie ups, marketing push to all zones across India, trying to capture regional demand with help of regional teams. Consolidating OYO as India's largest hotel brand by managing visibility of OYO across all mediums including digital front. Jabong.com - Currently heading Media planning & Buying, Offline marketing for Brand. key points handled in offline marketing: TV, print, Radio, Magazine, Outdoor & other media options. Successfully launched Jabong re-positioning campaign "Jabong Be you" from inception phase, discussion with creative agency & with a complete 360 degree focus and great visibility across all possible mediums like TV, Radio, Print, Airport, Outdoor. In order to consolidate Fashion positioning & better connect with youth handled tie ups with Lakme Fashion Week, Jabong as style partner of Sunburn, India online fashion week (IOFW), successfully launched brands like Dorothy Perkins, Miss Selfridges, Rive Island in India at LFW, Have done movie tie up with Bhag Milkha Bhag, Yeh Jawani Hain Deewani, Main Tera Hero, Humpty Sharma Ki Dulhaniya. Heads - Market Research for Jabong.com and handling projects on Branding, Customer Satisfaction, Advertisement & communication testing. Successfully implemented Online advertisement process and established Brand track for effective tracking of Awareness & brand values in order to gauge effectiveness of offline activities. Nielsen - Senior Researcher Handling Quantitative Research, Branding studies, Pricing studies, Customer / Employee Satisfaction, Communication testing across categories like Agri & Rural, FMCG, Real Estate. IMRB International - Handling Quantitative Research, Branding studies, Pricing studies, Customer / Employee Satisfaction, Communication testing across categories like Agri & Rural, FMCG, Real Estate.
Experience

General manager marketing

General Manager Marketing at OYO Rooms

Oct 2015 - Present

Currently heading Brand Marketing, Media planning & Buying, Offline marketing, campaign management. key points handled in marketing: TV, print, Radio, Magazine, Outdoor & other media options, campaign management, business alliance. Have successfully handled 3 campaigns in a year for brand. OYO being a combination of Online & Offline hotel brand, have tried many new things to promote brand at places like railway station, highways through Dhaba & canter branding options. Conceptualized plan to promote OYO before new year vacation. In order to promote OYO among college going population have setup College campus program resulting in making more than 200 college ambassadors across 20 colleges in NCR & north India. Have setup various research initiatives in order to make OYOs marketing a research lead data driven marketing strategy, have setup internal process for campaign evaluation, brand track, story board testing, customer satisfaction.

DGM Marketing at Jabong.com

Jan 2013 - Sep 2015

Heading brand marketing, ATL, BTL, Media startegy, media planning and buying, market research, sponsorships, alliance,

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...