General manager marketing
General Manager Marketing at OYO Rooms
Oct 2015 - Present
Currently heading Brand Marketing, Media planning & Buying, Offline marketing, campaign management. key points handled in marketing: TV, print, Radio, Magazine, Outdoor & other media options, campaign management, business alliance. Have successfully handled 3 campaigns in a year for brand. OYO being a combination of Online & Offline hotel brand, have tried many new things to promote brand at places like railway station, highways through Dhaba & canter branding options. Conceptualized plan to promote OYO before new year vacation. In order to promote OYO among college going population have setup College campus program resulting in making more than 200 college ambassadors across 20 colleges in NCR & north India. Have setup various research initiatives in order to make OYOs marketing a research lead data driven marketing strategy, have setup internal process for campaign evaluation, brand track, story board testing, customer satisfaction.
DGM Marketing at Jabong.com
Jan 2013 - Sep 2015
Heading brand marketing, ATL, BTL, Media startegy, media planning and buying, market research, sponsorships, alliance,