Amit Kumar

Marketing Manager at Caterpillar India

Bengaluru, Karnataka, India

Summary
marketing strategy Integrated Digital Marketing Communication Product Marketing Content Marketing
Amit Kumar is an experienced marketing manager with deep expertise in IT product and content marketing. He possesses experience in multiple areas of sale and marketing like Product Marketing, Content Marketing, Digital Marketing, Channel Marketing, Business Partner Management, B2B Sales, Business Development, Agency Management, Campaign Management, Event Management, and Market Research.

He is passionate about solving business challenges creatively and deliver strong results. He has demonstrated ability to collaborate with teams across the globe and accomplish goals. He is also an avid blogger and a Twitter fan. Follow him on Twitter @ideasurf
Experience

Marketing Manager at Caterpillar India at Caterpillar Inc.

Aug 2018 - Present

Product Marketing Lead, Watson Explorer at IBM India Private Limited

Dec 2016 - Present

As product marketing lead for machine learning powered content analytics product IBM Watson Explorer, Amit leads all marketing efforts, including product roadmap, messaging, positioning, digital strategy and go to market strategy. It includes planning, executing, and measuring marketing activities like webinars, marketing assets, digital presence, campaign, social media, Business partner collaboration, coordination with sales and engineering, event planning, customer engagement and more. - Conduct market research to deliver impactful messages to the buyer’s persona and industry at each phase of the buyer’s journey. - Lead messaging across content analytics, machine learning, and enterprise search to deliver uniquely differentiated offerings with proof points and validated client references. - Create Watson Explorer product marketing plan with measurable outcomes to achieve revenue target. - Collaborate with the product management and development teams to execute product launches with webinars, marketing assets, videos, analyst briefings, sales enablement, and references. - Lead marketing and technical blogging program to nurture the audience, create awareness and marketing responses for Watson Explorer. - Design consistent market and brand strategy to achieve top ranking in analyst reports (Gartner, Forrester, IDC). - Lead event planning and participation through top rated sessions and engage prospects to create new opportunities. - Create and implement real-time high-quality demos to help the customers understand product capabilities and benefits. - Respond to competitive threats, guide sales leaders, and build battle cards with prescriptive next steps. - Create solution briefs, whitepapers, eBooks, benchmarking study, and sales kits for competitive advantage. - Design and drive high impact digital marketing campaigns to create marketing pipeline.

Education

MBA Marketing at Grenoble Graduate School of Business

Aug 2007 - Jun 2009

MBA with specialization in marketing from top 10 business school in Europe

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