Sweta Aggarwall

Marketing & Customer Engagement Evangelist

Mumbai, Maharashtra, India

Summary
marketing strategy Branding Consultancy Loyalty Marketing
Sweta is a seasoned marketing and customer engagement professional with 14+ years of leadership experience in brand, marketing and loyalty planning across sectors – Payments, Travel & Hospitality, Retail/E-commerce, FMCG, BFSI

She has proven credibility in working for time sensitive projects with multimillion-dollar budget for India and International markets.

As a person, she has always been a team player and results oriented leader recognised for driving growth by forging new initiatives and delivering creative marketing strategies and tactics.

With her true leadership qualities, she has an intrinsic ability to manage, collaborate and build cohesive team & possess effective communication and creative decision making skills.

Areas of Expertise:

P&L Management | Growth Strategy | Analytics & Insights | Loyalty & Alliances | Portfolio Management | Digital Marketing | Market Development | Brand Management | Marketing (B2C/B2B)
Experience

Sr. Manager - Marketing at National Payments Corporation Of India (NPCI)

Nov 2015 - Present

• Build marketing foundation: established the strategy for driving adoption of digital payments, revitalise brand to catalyse growth of product brands (RuPay, UPI/BHIM/IMPS), marketing analytics framework to derive insights and future actions • Acquisition & Engagement Programs: Spearhead programs with constant improvement in KPIs (+2% active rate), strong customer spend uplift, 1x unique users adding to RuPay portfolio, steady upward increase in transactions of UPI/BHIM ~40% • Channel Development: Stabilise NPCI owned media channels for higher reach, deeper engagement and high CTR • Digital Content: Rolled measurable campaigns to achieve – Increase in engagement rate by 4x with 20% reduction in cost of acquisition; high conversion rate generated through video content; increased CTR through Google search and higher leads generated from programmatic & display ads; regular optimisation and monitoring of website traffic • Portfolio & Loyalty: Portfolio enhancement and create offers cum loyalty solution architecture for bank wide implementation supported by merchant offers; building of RuPay/UPI properties in entertainment, dining & travel Key Projects: BHIM Scheme – Successful nation-wide implementation increasing the active & usage rate #OneLifeOneRuPay integrated campaign + foodie and travel influencer activities to drive deeper engagement Supported Government of India during demonetisation through content marketing & distribution & implementation of DigiDhan schemes and camps across the country

Education

Marketing at NMIMS

May 2006 - May 2009

Masters in Marketing Management

Media & Communications at SNDT Women's University

May 2002 - Apr 2003

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