Aashiq Agrawal

Coca-Cola | Godrej Consumer | XLRI Jamshedpur

Bengaluru, Karnataka, India

Summary
BUSINESS DEVELOPMENT Managing Distribution Channels marketing researc RESERACH Channel Sales Sales&Marketing Marketing
Actively looking for opportunities in business development. marketing, product and e-commerce.
Experience

Management Trainee at Coca-Cola

May 2017 - Dec 2017

Multiple locations within India 8 months as a Management Trainee at HCCB. • Firsthand experience of on ground realities of execution of sales activities via processes and people • Improved Juice numeric distribution, category wise billing & pack wise outlet billing of focus packs in Rajkot • Appointed general trade distributors for the distribution of new water product across cities in Gujarat • Worked across multiple location in India including Bengaluru, Jaipur, Chennai, Rajkot, Surat and Ahmedabad

Summer Intern at Godrej Consumer Products Limited

Mar 2016 - Apr 2016

• Conducted comprehensive market research for Godrej Ghana to facilitate entry into the new market of hair care • Product testing & concept testing of the range of hair care products of Godrej for Ghana and West Africa • Analyzed hair care category to find space for new product introduction through competitor benchmarking • Suggested approach to the distribution channel based on the analysis of distribution strategy of competitors • Conducted Usage and Attitude Study of consumers and hair stylists for hair care needs and products • Conducted over 90 consumer and hair stylists’ face to face interviews by salon immersion across Ghana • Influenced the go to market strategy of Godrej for market entry in hair care market in Ghana & West Africa • Suggested new product ideas to develop two new products to augment the new hair care range for future

Education

Business Management at XLRI Jamshedpur

May 2015 - Feb 2017

Metallurgical Engineering at NIT Raipur

Jun 2011 - Mar 2015

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