AVISHEK BASU

Product Management at Hetero Healthcare (Bio-similars)

Mumbai, Maharashtra, India

Summary
Pharmacology Sales Trainings Psychology Branding Public Speaking Marketing
Avishek is a bio-science graduate with Masters in Microbiology and currently manages super-niche portfolio of biosimilars (Adalimumab, Rituximab). With a passion for knowledge in drug development and equally skilled in marketing techniques, Avishek continuously seeks new opportunities to revolutionize brand management strategy, in the pharmaceutical space.

Avishek has gained initial training under one of the best mentor-CEO in the pharma industry, and certainly dreams of setting off his own venture in the near future, to play a significant role in the healthcare sector.

Since his early professional days, he has followed the likes of powerful CEOs of some of the biggest corporations in the world, like Microsoft, Toyota, Apple, Starbucks, McDonald's, Nivea etc and carefully observed how their strategy has evolved with their growing brand power.

He firmly believes that creativity in customer communications plays a huge role in the making of a brand, and is a strong follower of the art of consumer neuroscience.
Experience

Product Manager at Hetero Healthcare

Product Manager at Hetero Drugs Ltd

Mar 2017 - Present

Education

M.Sc. Microbiology at University of Calcutta

Jul 2010 - May 2012

image/svg+xml
Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...